It all started in 1983 when Franco Moschino left job as Gianni Versace illustrator andcreated brand with his own signature. This fashion label always has been considered as innovative and sometimes eccentric that was enough for success. Francomade himself and his brand worth of attention because of his social awareness campaigns and criticisms of the fashion industry. After Franco death, creative director become Rossella Jardini and she’s still on that position. She manages to keep Moschino style profile and philosophy, based on pop culture, unchanged for 28 years.