On Friday 27th July, Gentle Monster London opened its door to the press and on Saturday 28th, they were ready to welcome everyone in London to the world of Gentle Monster.

About Gentle Monster

The brand started back in 2011 from South Korea. Every since, the brand has grown massively with flagship stores around the world. London is actually the first European store. There is so much hype around the brand because in the world of fashion and beauty, Korean fashion and beauty products has really taken the industry by storm. Now I think, with eyewear, they may be doing the same thing.