Since its founding in Ginza, Tokyo, brand SHISEIDO––exclusively crowned with the company name and camellia marque––has been fusing art and science, representing Japanese Beauty. Today, it offers a wide range of products in 88 countries and regions around the globe. SHISEIDO Skincare and Makeup help you reveal and express your beauty on the outside, empowering you with confidence and vitality. It is that outer beauty that brings to light your inner beauty. From outside in and from inside out, beauty blooms and expands. It fills the world with life. And makes you ALIVE with Beauty. It is that very special feeling of overflowing joy and healthy, positive energy that we want to bring to the world through our products.