MATIERE PREMIERE is a modern French niche fragrance house founded by master perfumer Aurélien Guichard, known for his deep expertise and heritage in the world of perfumery. Based in Grasse, France — the heart of perfume creation — the brand focuses on one core idea: highlighting the beauty of a single natural raw material in its purest and most powerful form.

What makes MATIERE PREMIERE stand out is its direct sourcing and in-house cultivation of ingredients. Guichard himself grows roses and tuberose organically in the Grasse region, ensuring unmatched quality and authenticity in every bottle. This hands-on approach gives each fragrance a distinctive identity that feels both refined and raw at the same time.