About Joop! Perfumes & Fragrances
JOOP! is a bold and unconventional fragrance brand founded by German designer Wolfgang Joop in 1986. Known for its provocative style and daring approach, Joop! quickly made a name for itself by blending classic sophistication with modern rebellion.

In 1989, the brand shook the industry by launching JOOP! Homme, the first pink fragrance ever created for men. This daring scent became an international success and remains a signature in the world of men’s perfumery — a true symbol of the brand’s fearless identity.

Joop! perfumes are known for their rich, intense compositions and long-lasting presence. Whether it’s the sweet, spicy notes of Joop! Homme, the fresh intensity of Joop! Wow!, or the soft elegance of Joop! Le Bain, each fragrance reflects the brand’s philosophy: break the rules, express your individuality, and make a statement.

Today, Joop! continues to blend bold design, sensual energy, and European sophistication — a legacy of confidence and creativity in every bottle.